Some organisations arrive with a clear brief and a defined challenge. Others simply know that communication or engagement isn’t working as well as it should, but aren’t yet sure exactly why, or what needs to change first. Early conversations help clarify what’s actually going on and whether a diagnostic, a focused project, or something else makes the most sense. You don’t need to have it figured out before you get in touch.
No. The diagnostic options are there for organisations that want clarity before committing to a larger piece of work. It’s a structured way to identify what matters most and what to tackle first. But if you already have a clear sense of the challenge, we can move straight into the work.
Both, and in practice the two are usually connected. The most common shape of an engagement is strategy development first – producing the strategy, messaging, or programme design you need – followed by implementation support and guidance as your team puts it into practice. For many organisations, that’s followed by a period of retained advisory support over the following months, to help new ways of working bed in, check what’s landing, and adjust where needed. The aim is always to leave you with something your team can sustain, not a document that needs a consultant to interpret it.
Yes. Many of the organisations I work with already have capable communications or marketing colleagues, and that’s a good thing. I’m not there to replace your team but to work alongside them, providing strategic direction, an external perspective, or support on a specific challenge they don’t have the capacity or experience to tackle alone.
It depends on what’s useful. Some organisations take the work and implement it internally. Others find it helpful to continue with a period of retained advisory support, particularly as new approaches are being embedded and the team is finding its footing. Sometimes we plan for a six-monthly review to keep things on track. There’s no expectation of ongoing work. If it would be useful, we can talk about it. If not, the project stands on its own.
Primarily publishers, membership associations, learned societies, universities, and research organisations, but also organisations in the broader education or mission-driven space where clear communication genuinely matters. What’s more important than sector is whether there’s a real communications or engagement challenge to work on.
It varies. The Diagnostics typically take two to three weeks. Delivering a piece of writing could be a couple of days. A strategy or engagement programme might run for several weeks or be phased over a few months, depending on scope and complexity. The scope and timeline are always agreed upfront, so there are no surprises.
Fractional leadership means you get an experienced communications professional working alongside your team on an ongoing basis, without the cost or commitment of a full-time hire – you are getting a ‘fraction’ of a full-time person. Rather than employing someone permanently, you have access to strategic direction, hands-on communications support, and experienced judgement for an agreed number of days each month. It’s a good fit when you need proper communications leadership but a permanent appointment isn’t the right step yet – whether because of budget, stage of growth, or uncertainty about what the role should eventually look like.
A PR agency typically works on a defined brief – usually focused on media coverage, press releases, and external profile – and delivers output against that brief. Bloomwrite works differently. The starting point is always strategy: understanding what you need to achieve, who you need to reach, and what will actually make a difference. Output follows from that. The work might include PR, but it also includes messaging, audience engagement, internal communications, change communications, and strategic advisory – whatever the organisation actually needs. There’s also a difference in relationship. Rather than a team of account handlers and junior writers, you work directly with me throughout.
Yes. I have always worked internationally and can support work reaching English-speaking audiences wherever they are. I’m UK-based, but have flexibility around meeting times to accommodate different time zones. If my standard booking calendar doesn’t show a time that works for you, get in touch directly and we’ll find something that does.
It depends on the scope and nature of the work. Some engagements are priced as fixed projects, others on a monthly retained basis. If you have a budget in mind, sharing it early helps us work out what is realistic and where to focus. Get in touch to discuss.
Yes. A discount is available for registered charities and not-for-profit organisations. Please mention this when you get in touch and we will factor it into the quote.
I don’t take on full-time positions, but I can provide interim communications leadership on a part-time basis. Find out more about how that works on the fractional communications leadership page, or get in touch to discuss whether it could be the right fit.